Zapwater Communications acquires The Barry Group
American Communications agency Zapwater has finalized its agreement to acquire The Barry Group, the well-known Los Angeles-based boutique PR agency specialized in luxury, travel and home/design. The acquisition of The Barry Group by Zapwater further strengthens its presence in the LA market.
President David Zapata is excited to welcome the agency’s founder Jennifer Barry into the Zapwater family.
“Barry is an established Los Angeles public relations veteran. The Barry Group has been in business for more than 16 years and has worked with diverse clients in the lifestyle sector. Their best practices in PR, from pitching and winning business to their methodology around client service, is the perfect complement to Zapwater. Together, we are a stronger agency.”
The value Jennifer Barry places on client retention and employee work environment is what first appealed to Zapwater. She cares deeply about both her clients’ success and satisfaction, as well as her own employees’ growth and development. It is largely because of our shared values that Jennifer decided that Zapwater, which has won numerous workplace honors, was the perfect fit for The Barry Group team.
Barry has taken on the role of Managing Director of Zapwater’s Los Angeles office. The Barry team will join Zapwater’s current LA office untill moving to a permanent space later in 2017. Both teams are eager to begin their journey as the new Zapwater.